What Is Your Blog’s Mission?
If you notice, every successful bloggers out there have their own mission for their blogs. For example, they know exactly what kind of results their blog is going to achieve in a certain period. That is why all the big companies out there have their own ‘mission and vision’. Only if you have a mission, you will stay focused and achieve it.
If you don’t have a mission, there is nothing for you to hit for. Therefore, to build a successful blog, you must set mission for your blog. What is it that your blog is going to achieve in 1 month, 3 months, 6 months, 1 year, 3 years, or maybe 5 years? You have to know all these if you are serious about blogging.

One of the killer mistakes that make so many bloggers out there fail is that they don’t have a clear plan. They don’t know what they need to do with their blogs. All they know is that they have to keep on posting. Let me tell you this…
If You Fail To Plan, You Plan To Fail
So first thing first. Plan for what goals you want your blog to achieve. Is it that you want your blog to have 100 daily readers in 30 days? Or maybe 1,000 daily readers? This is what I called, your blog’s mission. You have to know whatis your blog’s mission, only then you can stay focused and you KNOW WHAT YOU SHOULD DO with your blog.
Many people did not know what they want to achieve from their blogs, that is why they don’t know what they should do for their blog. Soon enough, they will give up because they thought that blogging is their hobby and they can make money from it. In the end, they give up because they don’t have the drive and motivation to keep on going on anymore.
Why? Simply because blogging is not their hobby! They have the wrong thought. Your blog’s mission must be corresponded with what you love to do. Many people thought that blogging is what they love to do, wrong. What makes them to have this wrong thinking is because they have the wrong perception about blogging. They thought that blogging is suitable for them and they can make money while telling people about what they love.
In fact, what they love is this, instant money. They see other bloggers are doing great and earning from their blogs, so they wanted to do the same. What they did not know is that those successful bloggers devote their life to blogging, they love blogging. Successful bloggers will keep on continue to blog even if they did not profit from their blog. This is the main difference between a successful blogger and an ordinary one. So will you still keep on blogging if you know that for the next 6 months you are not going to earn any money from it?
Do You Need To Blog Everyday To Be Successful?
Once you have your mission, and you are serious about it, do you need to spend time finding content to blog? Not necessary. If you really love to blog, and you have all the time, just go for it. You can blog every single day. However, what I want to let you know is this, you don’t need to post every single day in order to make you a successful blogger. If you have no idea about posting frequency, read this, How Often Should You Post In Your Blog?
The best example I can give is Yaro Starak. He did not post everyday. Because for him, blogging is part time. He did loves to blog, but not to the extent that blogging becomes his job. That is why he is only blogging for part time. Still, he managed to build a successful blog.
Of course if you don’t write articles you won’t get traffic but as long as you post something interesting, creative, practical or valuable every once and a while your blog readership will increase. People that like your work will look forward to it regardless of how frequently you post. A little anticipation is a good thing.
When you start to post regularly, not hourly or daily but at least weekly people adjust their expectations accordingly. Remember you don’t owe anyone anything when you blog. Blogging is only about putting in as much effort as is required to meet your goals.
If you post new articles six times a day people will start to expect it from you. You will start to expect it from yourself and blogging will feel like a job because of pressures to publish a certain amount of new content each day. It is fine to post everyday if you feel like it. This is your blog, not your job. So be flexible with your job. If you are running out of topics to blog, go through these 5 tips.
Always Adjust Your Blog’ Mission
I know that even though you have your own blog’s mission, but for most people, they will not achieve their mission in the first attempt. So my suggestion is, always adjust your blogging mission to always reach your goals. If you spend 1 hours writing quality content every day but still you can’t achieve your mission, then change the strategy.
Maybe you can post for one day, and market your blog the next day. Not everyone can achieve what they want the first time. It is through many trial and error, actually, it is the feedback that help you to achieve your goals. Don’t you think so? if Thomas Edison did not failed more than 10,000 times, do you think that he will find the right material for his invention?
The same goes to Michael Jordan and Tiger Woods, they train everyday just to discover more ‘feedback’, and it is the feedback that makes them more perfect in their game. It is the same for blogging. You have to find out what works and what doesn’t. Then change your strategy and go all out again. There is always smarter way to build a successful blog. Want to profit from your blog? Just follow these 6 steps to build a profitable blog.
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Posted on May 18th, 2008 by Shawn
Filed under: Blogging Tips
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