Well, I have been blogging for quite some time now. I still remember that it was last year, May 2007, that I created this blog. Thinking back, it was already one year. So what have I learned from blogging? There are a lot of things that I have learned. Frankly speaking, I have a learn a lot about internet marketing and how to make money online. Which is most people’s favorite topic.

As for blogging itself, sometimes I will think that why is it that some blogs can get so many readers, tons of people are subscribing to their blogs and read every article the blogger posted. One of the great blog out there which I will recommend you to read is Yaro Starak’s Entrepreneur’s Journey. He has more than 20k of feed subscribers. Can you imagine that? Every time he posted something, more than 20k of people are going to read it.

Gosh, what makes his blog so great that everyone is rushing to read it? So, today, I’m going to tell you one BIG SECRET that is going to make your blog become a magnet. Your blog is going to attract tons of readers, and of course, win their heart. For me, this secret is the basic principle of blogging. It is this ’secret’ that makes a blog, a blog. Without this principle, your blog will not be a blog, it will rather become an article bank or article directory.

I bet you already can guess what this big secret is. It is this…

Build Your Blog With Personality

If you really read through Yaro’s blog, you will find that every of his post is written in such a way that it seems like he is talking to you when you read it. Yes, this is the kind of personality that is going to win your reader’s heart. If you don’t believe me, just head to any of the article directories, and read one of the articles there. You will find this big difference, the personality in the article. I have an interesting article here, Blog As If You Are Talking To Your Friends.

Most of the time we will write something that seems like an article, which is more formal. But bear in mind that this is a blog. An online diary. You have to write it as if you are talking to your good friends. I found out that many people did not like to use these words like ‘you’ and ‘I’. Because in their mind, they thought that they are posting for hundreds of readers, they want to make it special and have more ‘power’ in their articles. Therefore, they use the word ‘we’ instead of ‘I’.

This makes your blog formal, and people will frame their mind in such a way that they are reading an article, and will not leave their comments. You make them forget that they are the most important asset of your blog! Readers, is the most important asset of your blog, if you don’t have any readers, no people will read your blog. This is a common sense. So, stop acting like a large faceless corporation, treat your readers as your friends.

Include Your Pictures If Possible

To make your blog even more personality, you can insert your own picture. Don’t be shy, this is a blog, just take a nice smiling face picture and upload it to your blog. If you notice, my top 3 recommendation blogs, Entrepreneur’s Journey, ProBlogger, and JohnChow, all three of them show their pictures in their blog. Why? Simply because they understand that if you want to attract readers and win their heart, you will have to be true to them, get close with them. How can you do this? Insert your own picture in your blog.

This way, you will seem like more friendly, and more approachable. You have to stand behind your blog, it is your blog that is going to make you money. So what if you can earn a few thousand dollars just by being more friendly with your readers? There is nothing wrong to it. Hence, always tell your readers who you are, and be honest with them.

This is my big secret of how you can build your blog that wins your readers’ heart. You should know that you have to act with integrity if you want to be successful with your blog. If you study the life experiences of all successful people out there, you will find that everyone of them often put honesty and integrity in the first place in conducting their business. They know that without honesty, your business won’t go long.

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Posted on May 24th, 2008 by Shawn
Filed under: Blogging Tips

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