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You know, to create a blog is easy, but to maintain and build a blog, it will be challenging. This is because many people lack the commitment to keep their blog going on. Most people will give up with their blogging journey when they cannot make any money from their blog in the first few months. I don’t want this to happen to you. You are special, because you are reading this, and I want to be different from others. If you want to build a successful blog today, then you cannot run away from marketing and making your blog visible on the net.

Why Visibility and Marketing?

Visibility and marketing are both important factors that will determine how much money you are going to make from your blog. If you have a visible blog, people tend to know more about you, and this is where you build your credibility and branding. As for marketing, you have to market your blog in order to drive traffic to your blog. Generally, the more traffic you generate to your blog, the more likely you can make money from your blog. I used the words ‘generally’ and ‘likely’ because it is not always the case. It doesn’t always mean that if you have a high traffic, you will definitely higher earnings. It is not necessarily this way. The quality of traffic which you generated to your blog counts.

Not all traffic are created equally. You should know that if you drive targeted traffic to your blog, you are going to earn more money. And the opposite case will occur if you drive less targeted traffic to your blog. That is why the you have to do your marketing correctly, it is going to make your blog more visible in the internet world. Below are 2 ways that can help you boost your blog’s visibility and marketing effort.

1. Good SEO Practices
You have to do this from time to time, SEO. It is one of the most seek strategy that helps you drive organic traffic to your blog by ranking your blog in a higher search results. However, many people are competing to get a high position in search engine. Here is my advice, just do SEO from time to time, it is a MUST do marketing work, and you are not going to see the results in the first few months. It is a long-term effort which you must be committed in doing. Many people give up because they cannot receive immediate results from SEO.

Here are some ways you can increase your SEO effort for your blog. Always ask for link exchange, either through text-link exchange or review exchange, both of them work great. Besides that, take the time to learn about using trackbacks, pingbacks, good linking practices and basic SEO techniques. You can read more about SEO here, How to Optimize Your Keywords and Getting Started With Link Strategy.

2. Track Your Results
Keep track of your sales, inbound links, citations by using tools like adtrackers, Blogpulse and Marketleap. Also offer your readers incentives to participate in surveys. This information is very valuable because it will help you understand what your market needs and how to give it to them. It will also help you understand how much your blogging is helping your marketing efforts so you can tweak your methods and get more out of them.

Tracking of where your links come from, where is the main source of your traffic, sales, etc are very important. This is because if you know where exactly they come from, you can then take further steps and improve them. For example, if most of your traffic is coming from article marketing than forum marketing, then you can consider to abandon forum marketing, instead, focus in article marketing. This way, you are going to put more time into article marketing, which is going to drive you even more traffic than before.

I believe that you can see the big picture now. Blogging is not just about posting, there are a lot of works you have to put your effort and time in. This is how your blog can grow, and transform into a successful blog just like many others out there. So are you committed to do all these? If it doesn’t make you any money, are you willing to keep going on and keep on providing what people are looking for? Will you still continue putting your effort in building your blog? If your answer is a YES, then congratulations, you are already 70% ahead of others.

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Posted on March 23rd, 2008 by Shawn
Filed under: Blogging Tips

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