Well, before you start to optimize your blog for search engine, you must first understand the term “search engine optimization” or simply SEO. So what does SEO mean? To put it simple, if you do SEO for your blog, you are doing something to make your blog rank higher in search engine whenever somebody searches for some of the keywords. So why SEO for your blog? One simple reason, to get free traffic from straight away from search engine.

I believe that you want your blog to show up at the top of search engine when someone searches for something related to your blog right? Then you will have to do SEO for your blog. A lot of bloggers worry that if their blog is search engine friendly. Don’t worry about it, blog is one kind of software and website that search engine likes, it is content-base and it is updated frequently.

Here are some search engine optimization strategies that you can follow to put your blog rank higher in search engine. Just follow all these rules and you will never run out of track.

1. Use Your Primary Keyword In Your Domain Name

No matter what type of domain and hosting you are using, just make sure that you have the keyword that you want to target in your domain name. This is the first and the most simple strategy. For instance, if you are targeting the golfing world, you can use www.improvegolfskill.com instead of www.shawnlim.com. It helps in SEO and the search engine spider can recognize your blog more easily.

Besides this, having the keyword in your blog’s domain name also help to build your visibility and credibility. It is common sense that people will go to the website which is more related to what they are searching for. Let me ask you this, if you are looking for ways to earn easy money online, which domain you prefer? Is it www.makemoneyonline.com or www.trainyourdog.com? So can you see it now? It is plain common sense here.

However, if you want to go for branding, like www.yahoo.com, or maybe www.google.com, these 2 domains don’t mean anything, but they are hot and everyone knows them. This is the branding type of domain name. If you are new in internet marketing, it is not advisable to for for this kind of domain names, just stick with the basic, choose a domain name which is related to your market, and make sure that your primary keyword in there. Do you know why you need your own domain name? Read this, You Need A Domain Name! and you will know why I strongly recommend you to have your own.

2. Use Your Primary Key Phrase In Your Blog Header Tags and The Title of Your Posts

If your primary key phrase is “business blogging” make sure that the word business, or blogging, or both, appear in your blog headers (the H1 or H2 tags) as well as the title of each of your posts. Most blogging software will take the keywords in your post title and put them into the file name of the permalink posts it creates.

For example, if you are using Blogger, and the title of your post is “How To Earn Easy Money Online”, then Blogger will automatically create a page with your post title as the file name, “How-To-Earn-Easy-Money-Online.html”. With other server-side software like Wordpress and Movable Type, you may require the mod_rewrite command to save the title of your entries as a permalink.

If you are using WordPress and you don’t know how to do this, simply head to WP support and tell them your problem, they will lead you there. It is not as difficult as you can think of. If you are doing this the first time, yes, you may be confused, but keep on staying with it, and everything will become easy.

3. Use Your Secondary Keywords In Your Post

After you have done the first 2, the next thing you can do for better SEO for your blog is this, you can use your secondary keywords in your blog post. For instance, if your target keywords are like “blogging”, “earn money online”, then you can often use these keywords in your post. Meaning that you are writing something related to your targeted keywords.

However, remember this, you don’t want to repeat all these keywords and make your posts sound odd to read. You still have to consider for your readers. I know that you want to get high rank in search engine, but without good readership, your blog will not grow. Think about this, you are wiring for your readers or you want to write for search engine spiders?

My suggestion is this, write for your readers. After all, it is people who read your blog, not computer. Of course you can include your keywords in your blog post, just make sure they are not overloaded and make your post odd to read. For most people, 3% - 5% of keyword density will be fine. Meaning that if there are 100 words in your post, 3 to 5 times of your keywords appear in your post will be just fine. Learn more about on-page optimization here.

4. Use Your Keywords As Hyperlink or Anchor Text

Another strategy is this, you can make your keywords into hyperlink or anchor text. Where should you link to? You can link back to your older blog post if you don’t have any link destination. This way, you will direct readers to read more in your blog. Having your keyword in hyperlink or anchor text is more important than just having them in plain text.

The same concept applies here, do it, but don’t over do it. In fact, I encourage you to use this strategy more. Simply because if you are doing this, it somehow makes your blog seems more lively. It is not just a ‘dead end’ blog where everything stops in just one post. When there are people reading about your blog post, and if you have hyperlink in your blog post which link back to your older post, the reader may follow the link and find more information about it.

This is going to encourage readership, and in the same time, your older posts will not just buried deep in your blog. I’m sure that you want people to read all of your what you have written right? Then insert more links in your blog posts, direct readers to the information they are looking for, you will earn an extra point doing so.

5. Get More Back Links For Your Blog

This is what you need if you are serious in getting your blog to rank number one in search engine. Back links is the most important factor in SEO. The more back links you have, the higher higher percentage your blog is going to show up in search result. Meaning to say, if your blog has a lot of back links, search engine will rank it higher because it thinks that your blog is relevant to what people are searching for.

There are a lot of ways you can look for back links for your blog. For example, forum marketing, article marketing, comment marketing, link exchange, reviews, buying links, etc, etc. There are many ways you can generate back links for your blog. The main challenges here is how long can you stay with it? Some people decide to go for article marketing to build back links for their blog, but most of them won’t stand it because it is a long-term process which requires a lot of your commitment and persistence.

Once you have decided which strategy to use, make sure that you stay with it, the longer you can stay with it, the higher chance you are going to achieve what you want. It is persistency that counts here. Remember, master one of the strategy first before you go on to the next one. Here is a tips for you to attract more back links, How To Get Your Blog Rank #1 In Google.

6. Learn It, Live It, Love It!

This is the last strategy that you will need. Learn it, live it, and love it! Always take the initiative to learn more about internet marketing. The more you learn, the more you can improve. Once you have learned it, then live it. Means that you have to take action, learning without applying is just a waste of time. What for if you keep on learning about how to earn easy money online without actually applying all the strategies? It is going to be a waste, because you are ’storing’ all of your knowledge.

The final step is, love it. Love what you do, and money will follow. Just like what those very successful yet wealthy people always do. Look at Bill Gates, look at Warren Buffet, and look at Donald Trump, do you think that they work for money? No, they work because they love it. Money is just the by-product of their hard work, money is the measurement of their achievements. Want to find out more about these people? Read, The Real Millionaire Lifestyle.

I believe that you will be clear how you can improve your search engine ranking for your blog by now. Just stick with all the strategies here, and you will find your blog’s ranking climbing up to the top.

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Posted on April 21st, 2008 by Shawn
Filed under: Blogging Tips

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